STUDYPORTALS
SOFT REBRAND
Year: 2025
As an established international brand, Studyportals needed a refresh that preserved its recognition while bringing its visual identity into a modern digital landscape.
The challenge was to serve two distinct audiences: universities seeking a trusted industry leader, and students exploring their future. The refreshed identity needed to balance credibility and sophistication with an approachable, energetic spirit, confident and professional for institutions, welcoming and inspiring for students.
Project Summary: I refined Studyportals’ visual identity through an updated colour palette and typography, a new brand book, refreshed merchandise, and a complete update of branded materials including booths, banners, pamphlets, illustrations, templates, and other visual assets.
To support the rollout, I rebuilt the wider visual ecosystem so the identity could translate consistently across digital and physical applications. I built a scalable brand hub to house the updated assets, guidelines, and resources, making it easier for teams to find, use, and apply the updated brand correctly across the organisation.
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(C) 2026 Marija Englman-CREATIVE INFRASTRUCTURE & BRAND SYSTEMS DESIGNER
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