BRAND ACTIVATION
A brand really gets tested once it leaves the guidelines. This is a selection of projects where I translated brand identities into real world applications, from recurring initiatives and sub brands to campaigns, events and promotional work. Each one came with a different audience, purpose and format, while still needing to feel connected to the brand behind it.
Year: 2026
Project Summary: A selection of brand activation work designed to bring the identity into everyday use and real world experiences. The projects span client gifts and seasonal concepts such as advent calendars, cookbooks, and branded chocolates, as well as brochures, pamphlets, stickers, posters, event materials, pop up banners, roll up stands, exhibition booths, campaign assets, digital ads, social content, presentations, and other branded touchpoints.
The focus is on translating the core visual language into flexible, recognizable applications that feel consistent across different formats, audiences, and moments.
OTHER PROJECTS
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(C) 2026 Marija Englman-CREATIVE INFRASTRUCTURE & BRAND SYSTEMS DESIGNER