/ EXPERIMENTS
Ideas without a brief.
Not everything needs a client, deadline, or carefully defined purpose. These experiments are a chance to follow ideas, try something unfamiliar, and create purely for the joy of making.
Inspired by things that grow wild.
/ FLOWER STORE
I have always loved the character of wild flowers and native plants, especially their imperfect shapes, textures, and colours. This experiment gave me a chance to turn that inspiration into an imagined flower shop and explore what its visual identity could look and feel like.
/ FASHION CONCEPT
A softer kind of luxury.
An exploration of a fictional boutique shaped by femininity, craftsmanship, and an ethereal sensibility. I imagined clothing made slowly and intentionally, with delicate fabrics, intricate details, hand finished elements, and romantic silhouettes that feel timeless and almost otherworldly.
Playing with shape, colour, and form.
An experiment in letting go of the rules and seeing where things go. I played with bold colour, typography, abstract shapes, composition, and texture to explore how simple visual elements can create energy, rhythm, and personality.
/ MOTION EXPERIMENT
Playing with shape, colour, and form.
An experiment in letting go of the rules and seeing where things go. I played with bold colour, typography, abstract shapes, composition, and texture to explore how simple visual elements can create energy, rhythm, and personality.
/ MOTION EXPERIMENT