A modern evolution of an established brand.
A strategic evolution of the existing brand, introducing a refreshed visual language and a redesigned website while preserving the familiarity and trust built over time.
/ THE STARTING POINT
An established brand ready for its next chapter.
Studyportals had built strong brand recognition and a clear identity over many years, but its visual language and supporting systems had not evolved at the same pace. Brand assets were fragmented, templates were inconsistent, and teams lacked the tools and governance needed to create high-quality, on-brand work independently.
The goal was to modernize the brand without changing what made it recognisable. Alongside a redesigned website, I refreshed the visual identity and rebuilt the underlying brand ecosystem, creating a scalable foundation that improved consistency, accelerated content creation, and supported future growth across teams, channels, and markets.
/ VISUAL IDENTITY TRANSFORMATION
Before and after the rebrand.
The core identity of Studyportals remained unchanged. Its mission, values, and purpose were already well established, so the focus was on evolving how the brand was expressed rather than redefining it.
I refreshed the colour palette with a brighter, more vibrant blue that created stronger harmony with the existing brand orange, redesigned the illustration system using insights from A/B testing that showed audiences responded more positively to expressive human characters, and replaced the outdated graphic language with softer, more flexible visual elements that felt more open and approachable.
The new identity extended across digital and print, including conference booths, marketing materials, and the company website. While the distinctive orange presence at events was intentionally retained for its strong brand recognition, messaging, layouts, and supporting visuals were redesigned to create a more contemporary, cohesive, and engaging brand experience.
BEFORE
AFTER
/ INFRASTRUCTURE BUILT
The system that keeps the brand alive.
The identity refresh extended beyond the visual language. To support the new brand, I also rebuilt the underlying brand ecosystem, including a new Brand Hub, DAM structure, and cross-platform template library that enabled teams to create consistent, on-brand content more independently.
The branding and systems were designed together, ensuring the visual identity could scale across every team and touchpoint. Explore the Creative Operations case study below to see how the supporting infrastructure was built.
One of the strengths of a well-designed brand system is knowing when it can be pushed. For the forth edition of "The Taste of Diversity IV", I reimagined the visual language around a nostalgic childhood theme, transforming the cookbook into a scrapbook filled with handwritten notes, sketches, layered photography, and family-inspired collages. By intentionally bending the rules while respecting the brand's core identity, the project delivered a memorable client experience that felt both familiar and completely new.
/ BRAND FLEXIBILITY
When the system allows for play.
MEASURABLE OUTCOMES
Faster workflows. Fewer off-brand materials.
Faster Creative Delivery.
Consistent Brand Application.
Scalable Brand Adoption.
Creative production accelerated through standardized workflows.
Brand errors were significantly reduced through governance, structured workflows, and quality assurance.
Teams adopted a self-service brand ecosystem, reducing dependency on the design team.