Studyportals Soft Rebrand

The visual identity was evolved with a clear priority: preserve the brand recognition Studyportals had already established while strengthening its relevance and consistency. The signature orange remained a familiar anchor, complemented by a more contemporary, vibrant blue. A warmer, more approachable typeface supported clearer communication with both students and institutions. The updated visual language and illustration style established a cohesive direction for the brand, balancing accessibility and energy with institutional credibility. Each decision built on existing brand equity, ensuring the refreshed identity remained distinctly Studyportals.