Branding Infrastructure

Studyportals connects students with education opportunities worldwide and helps universities reach international audiences. Supporting these distinct audiences requires teams across the organisation to communicate consistently, with brand resources that are accessible and practical to use. Brand assets were distributed across multiple locations, without a central template system or established creative workflows. This created friction in everyday production and increased reliance on the design team for routine requests. The challenge was to establish a connected brand infrastructure that could support greater independence across teams while maintaining clear standards. The focus was on making assets easier to find, guidance easier to apply, and consistent communication easier to produce as the organisation’s needs evolved.